Notes
Notes on marketing B2B products that take explaining. Short, specific, no hype.
Launching Heralded on my own go-to-market advice, mostly
Heralded launches today. Launching your own product is where you find out whether you believe your own go-to-market advice. I took mine. For the most part.
HubSpot Rebranding INBOUND to UNBOUND Is the Official Post-Mortem of SEO Inbound
HubSpot’s INBOUND rebrand points to a wider visibility problem. Keep content that helps buyers decide, cut generic traffic work, and invest where buyers, peers and AI systems form opinions.
Before you buy attribution software, repair your CRM
If you are a technical founder or commercial leader struggling to explain where pipeline comes from, the problem is probably not that your attribution model is too simple. It is that your CRM does not reliably record what happened.